Barbara Fitzgerald

Owner, Apri La Creative Consulting, Les Dames d’Escoffier

Sonoma County Chapter

With an impressive 20-year career, Barbara is a versatile and results-oriented marketing and business development expert in the international wine industry. Her extenstive experience and adaptability have led her to roles from entry-level to senior executive, consistently driving revenue growth and elevating brand recognition for the wineries she serves. Barbara's keen analytical skills, innovative thinking, and engaging storytelling abilities ensure her strategies are both effective and captivating.

Holding a degree from Syracuse University, Barbara has cultivated her expertise across marketing, production, distribution, and hospitality sectors, enabling her to create powerful and successful campaigns. As an entrepreneur, she leads Apri La Creative Consulting, a full-service agency specializing in omnichannel marketing strategies that boost brand awareness, drive growth, and foster strong team synergies.

In addition to her consultancy work, Barbara co-owns a boutique production company and an import business with her husband, focusing on bringing artisan Italian wines to the US market. Her multifaceted experience and leadership make her a driving force in wine marketing and business development.